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Owner
Ron Beckenfeld has been the driving force for Continental Vitamin Company since 1969 and its brand Superior Source Vitamins. Ron is a Super-Ager, in great physical condition at 81 years old and has lived the talk on maintaining a healthy lifestyle.
He has a great back-story of how and why he started to create vitamins. His father was sick with Parkinson's and couldn’t swallow pills, so to help save his dad he decided to
create healthy vitamin tablets that were clean and pure and dissolve on or under the tongue.
Ron has an engaging personality and will talk about eating right, exercising and highlight different ways to stay healthy, which appears to speak directly to your target audience.