Step into the world of entrepreneurs Mike and Bo, two best friends who have successfully built an empire of 32 businesses and 120 commercial real estate properties across multiple states. This episode will guide you through their journey, from the highs and lows to the secrets behind their success. This riveting dialogue is packed with unforgettable anecdotes, as well as practical advice for anyone looking to scale their business.
Our dynamic duo doesn’t just provide a masterclass in entrepreneurship, they explore their innovative marketing strategies in 2023, emphasizing the importance of an online presence in today's digital age. Listen in as they discuss the vital role of platforms like Google Local Service Ads and the value of social media in business growth. The duo's experiences and setbacks pave the way for an engaging and insightful discussion about navigating through the world of business amidst ever-changing economic climates.
And the learning doesn’t stop there. As we venture into the realm of real estate and wealth creation, Mike and Bo delve into the importance of mindset in the journey towards financial freedom. They share their strategies for identifying quality people, experimenting, and learning from experiences. The grand finale of our episode is a personal invitation from Mike and Bo to their upcoming course on wealth building through real estate and business. So join us, and gear up for an episode that’s as entertaining as it is enlightening.
To Contact Mike and Bo :
Website : https://mikeandbo.biz/
Twitter : https://twitter.com/realmikeandbo
Instagram : https://www.instagram.com/mikeandbo/
Facebook ; https://www.facebook.com/mikeandbo/
YouTube : https://www.youtube.com/channel/UCh6OG8UNnPVEk9N2Y9uBaFw
Discord : https://discord.com/invite/FQ3GQ5xrGv
Tiktok : https://www.tiktok.com/@mikeandbo
To get in touch with Joe:
LinkedIn
Twitter
The Lavahot Podcast
Lavahot Marketing Agency | Ocean Pines Maryland (golavahot.com)
Joseph Connell Jr.
It's time to level up a few thousand degrees with a Lava Hot podcast and host Joseph Connell Jr. You'll hear from ordinary people who are doing extraordinary things, From tech startup CEOs and marketing professionals to authors and investors and sales trainers. This show will be packed with information to help you level up in life or business taking you from on fire up to Lava Hot.
Speaker 2:Hello and welcome to Lava Hot podcast. I'm your host, joseph Connell. Look, if you are in a spot where you're wanting to scale your business, let's say you've got a business that's running and operating. You're doing anywhere from a couple hundred thousand up to a million, or you're at a million to three million. If you're trying to scale a business, then this is the right episode for you. The two individuals that we have on the show today they have not scaled one business to higher heights, but they've actually put together and built over 32 businesses. But let me just dive into a little bit of the background about Mike and Bo. Today we're going to unleash the wisdom and the wit of serial entrepreneurs who have taken the shot first, aim later approach to a whole new level. Mike and Bo are best friends and business partners who've defied the odds. Hailing from the small town of Bullhead City, arizona, they've built an empire of 32 businesses and 120 commercial real estate properties across multiple states. So get ready for this inspiring. Get ready to be inspired by this humble beginning story and the unbreakable bond that fueled this journey. Mike and Bo, welcome to the show.
Speaker 3:Thank you, we appreciate it, man.
Speaker 4:Yes, thank you for having me. We're honored to be on your show, so thank you very much.
Speaker 2:Absolutely so. I always like to share you know a little bit about our show. We've built this entire show for business owners local to mid-sized companies, entrepreneurs, watchpreneurs, sales professionals and what we strive to do is bring on guys just like yourself that can really lay out some of the pitfalls of business, some of the things that they've learned over their years how to scale a business, how to market a business and scaling is one that I it's a topic I always love to talk about because you know businesses, that's they should be striving to scale. They should be trying to figure out, like, how do we scale our marketing, how do we increase our revenues? And, having 32 companies, I'm willing to bet that you guys have a lot of insights that are going to be valuable Me. I come from a background of doing marketing predominantly for local to mid-sized home service companies and I know you guys have some home service companies in your portfolio. But if you could, I just want to get a little bit of background of like, how this all started maybe that first company, how you, you know, saw the growth in that, and then how you've scaled this into 32 businesses.
Speaker 4:Sure, so I'm Mike, this is Beau and we live in Bullhead City, arizona. Like you said, I knew right away when I was younger, just by selling the things I was making and just as a little hustler kid, six years old, knocking on doors. So I kind of knew early on that I was going to be self-employed. But my first opportunity came when I, after graduation from high school, I was looking for an opportunity. There was a second cousin type situation that we met up, didn't even know him but he had a small chain of video stores in Minnesota, talked to him and I came back to Arizona, did my research, kept, found a few locations, but possible locations for video stores Anyways, got into the video business was the first thing that I did and I knew right away in business that I the one video store it took off, it was, you know, doing crazy business. The first state opened but I knew early on that one wasn't going to be enough for me, one of anything. So once I realized that, then I realized that I have to be in businesses that back then it was Kmart and Walmart or whatever that they didn't, they weren't in. So I knew that I had to have enough money to pay the bills, pay myself, and then have enough profit left over where I could have a manager run those companies and be able to take money to go open another business. So I started out pretty young knowing that I wanted to scale for whatever reason. I just knew that wasn't going to be enough, and so that's what got me started on that. Later on I got into the laundry business and it was the same mentality. I opened my first laundry mat, realized that wasn't going to be enough, so opened a small chain of laundry mats around our area. Then I hit all the apartment complexes, took over theirs or added laundry to their facilities, rv parks, and just kept scaling on. You know, whether it was car washes, every business I've done, I always had to. Once I started scaling I had no other choice because there's only so much time in a day. So I'm only getting into business and let's both can attest to that that have enough profits, where you don't have to sit behind the counter of the Slurpee store or tire store. Whatever business you're in we recognize right away. We have to be able to have someone, after we put our systems in place, that can take over, pay that person a good wage and then have enough profits to go and do something else with. So that's how we got started, or how I got started in that, in knowing I was going to scale.
Speaker 3:Great, great. It was kind of the same and, honestly, like, mike and I have been best friends for probably 25 years. We didn't start doing business till about 10 years ago. So the big scale upscale for us was probably over the last 10 years of doing business together. But we had the same philosophies, we were best friends, we were just always talking but we kind of just had our own things going. But it's always been the same, like with him it's customer service, with me it's customer service and then scaling. We were never happy with doing one thing. We just call ourselves entrepreneurial cowboys. Man, we are freaks about it. There's never enough, there's never. You know, like you watch social media and you gotta figure out what your endgame is. We still don't know what our endgame is. If another building comes on the market, we are chasing. If we're on the market, we're not on the door, so we just we're. We're obsessive, compulsive about it. We're serial entrepreneurs and you know the money comes. If you, if you put in the hard work and good customer service, take care of your people, build your culture, it'll take off and it'll thrive for you. And a lot of people don't realize that it's not a switch, flip of a switch and you change. It's just dedication and hard work and persistence and shit happens.
Speaker 4:And then one more thing on that, on that scaling is out of those 32 companies you mentioned we don't have, out of all those companies I only own one business that I own sole provider. So we recognized early on we to recognize amazing people that are experts in their industry and by being you know quality people, you attract quality people and then you hire or you partner with those and then it's just snowballed that way, every single business we're in we have a partner that's an expert in that.
Speaker 2:Absolutely so, almost like an acquisitions type of model where you'll buy into a business or invest in a business or businesses. You attract businesses and they say, hey, we need your help. Can you come in and execute on the systems, processes that you guys utilize in these other companies? Is that kind of the case there?
Speaker 3:Because of having so many. Yeah, a little bit of that. A little bit of startup from the ground up, a little bit of buying in or partnering with someone that's an expert in the field, but they've just worked for somebody else and grown their business and scale, but never had the opportunity to become an owner. And like we're partners. In Houston Motorsports, we partnered with a tremendous guy and with an entrepreneurial spirit and mind and culture and now we have five motorsports stores and he's killing it. We got a Michael's bunch of furniture stores. He had a young man that worked for him for probably seven or eight years. He was a manager for him. We started a storage company with him and now we have a little over 40 different storage facilities all over the country. So yeah, so it's just been taking people that we've developed relationships with, whether they're employees or other entrepreneurs, and pulled out whatever is the best qualities in them, and then our ability to put things together and make it happen.
Speaker 2:Yeah. So out of curiosity, like when you first and I want to go from that like a business initially reaches out to you because they need help, what do you find are the typical bottlenecks that the average business has that is stopping or stunting the growth of them being able to go to the next level?
Speaker 4:A lot of times it's as simple as that business not charging enough for their service or product. And if you're in the business you're in, you know helping service people. They always almost always underestimate the value of their time and stuff. So you can pretty much give someone a raise just evaluating their business, because they're probably not charging enough for the product or service. And they used to charge very little and they raised it up five years ago and now they're too nervous to raise it up again. So the first thing to do are you charging enough? That's the very first and the easiest low hanging fruit right is charge more and you automatically are start making more.
Speaker 3:But if that's the main thing is coming in, and a lot of times what happens with them is the fact is, whenever you're undercharging or undervaluing what you do, then next thing you know you start giving menial service. So then you can't up it. So we always say charge like a badass and be a badass, and it's so fun to run a company that's involved in selling a good quality product that you believe in, and then there's no guilty feeling about getting paid for it because you know that you're giving the service and then you can hire better management to run those companies because you're charging more.
Speaker 4:So a lot of times people get stuck behind the counter or the tire store or whatever you know even contractors that we know they're just not charging enough for the service that they're offering and it's hard to find unbelievable service. So if you're able to give that and you have experts working for you, then you got to charge for it. So one thing is that is just recognizing that and then having the mindset of you can't be an entrepreneur. You can, you know, go to work every day and do that. But if you're going to have multiple tire stores or whatever business you're in, you have to be able to let go of some of the control. And a lot of people have a problem that and Bo and I are excellent with giving someone an opportunity there's the rope Either go, hang yourself or pull us along, you know. So you got to be able to let go and let people make mistakes, correct them, help them, train them up. But you got to be able to let go and a lot of people, a lot of small companies, get stuck and no, I'm the only one that can make the bread in the morning, or I'm the only one that can make the deposit, or I'm the only one that can do my books Well, if you have that mentality, you're never going to be able to scale. So you have to work through that. You got to get out of that mentality that I'm doing everything and I'm the most important person. No, you can hire your way out of it if you can train well and you have good quality people.
Speaker 2:Right. What would you say is a great quality to have or look for when hiring the right person to oversee certain tasks?
Speaker 4:Like, for instance, the person Bo just described. His name is Denny, our partner. He brought in the storage business. He brought the first deal to us. That's how it happened and he asked if I wanted to be a partner. And I didn't want to be a partner first. I was going to just help him how to finance, how to deal with banks, how to write the letter of intent, how to get an extension. When you weren't able to do it, it wasn't until the last day that he was going to lose it that I go okay, now I'll be your partner. And this is, you know, go down to the bank and get a check. And it made it all happen. But when you ask that question, what we look for is total honesty. You got to be a transparent, humble person to be around us. Yeah, and there's so many people that aren't that we don't have out of all those companies. We don't have any partner lawsuits. We don't have anything going on like that. You just got to find really quality people, someone that's humble, that's generous, that is not greedy. Greed comes up a lot. So we so, during the period they're getting to know that person, if any of those things come up, we just bail out. We're not going to be. We're not going to change someone. We're not trying to change anybody as far as if you're a greedy type person or you're not humble, but you just got to be humble and totally appreciated, we appreciate everything but we just want more, and so it's. We're both. We have different ways of doing something, but we're going after the same ball, so we try to find people with that same mindset.
Speaker 2:Yeah. So I'm curious about you know, right now, if you watch the news, they say that we're in a recession, that we have, that we're navigating through a recession. I have my personal belief. I feel like recession starts here the moment you start pushing that and start believing in that. that that's kind of like you'll attract that level of economy, if you will, I want to note, at running 32 businesses, I feel like you would have enough of a testing pool to be able to say I don't feel a recession, or you have the same mindset that it really does come down to the individual. I'd like your kind of take on that.
Speaker 3:I'll tell you, mike has a philosophy in business and, honestly, we make each other better because there's pros and cons to each way. One of our ways of chasing that same football every day. But he runs every business every day that he gets up. It's a Super Bowl baby. And if you chase it like that every day of your life, who worries about the gas prices? Who worries about recession? Don't worry about any of that stuff If you're staying to the path and grinding every day. Now, obviously, things are kind of slowing up a little bit for us in different businesses. It doesn't mean that we're focusing a little bit more on this or that and making sure that we're staying on top of our training. But it's not like even whenever things were going well, it wasn't like we were sitting back celebrating. It wasn't like, oh OK, now's the time to let's just enjoy this time. We constantly push every day. You know what I mean Once you go to the gym and you can consistently go to the gym and then you get fit. Do you just stop getting fit? No, you keep going. You keep trying to get to that next goal. A winner never feels like he's accomplished, and it's the same way in business.
Speaker 4:Absolutely. Even yesterday I was at one of my furniture stores and I go, there is a tied movement. These interest rates go up, but they've gone up a lot. So he's still selling the shit out of pools. I'm still selling a lot of furniture, but guess what? It was easier before. Let's go back a year and a half. It was easier. But what are you going to do? Quit? No, you just you can't get in that mindset. Like you said, it's in your head. So I've made money in recessions, out of recessions, in recessions, out of recessions. So you make small adjustments, but if you're doing everything right, you're running lean, you're acting like it's a super bull. Every day, you're always. There's always to be. A headwind came coming up. It might be COVID, it might be a recession, it might be competition coming to town. But when competition comes to town and the businesses we're in, we're already. We don't have to change nothing because we're acting as though competitions come in every day. They're recessing every day and keep your foot on the throttle and never let up. So there's, we don't give ourselves breaks to go. So some days it's harder to sell a sofa or rent a storage place or get a fab contract or whatever all the businesses were in. But guess what? Some days it's easy, some days it's hard, but you still throw. You still go fishing every day. You just always are hammering down.
Speaker 2:Yeah, so so me being a marketing guy and knowing that you guys have a variety of you know different service companies and home service companies, I want to get your take on like some of the things that a business should be implementing or doing and utilizing within their marketing plans in 2023. Some of the things that you've seen be either tried and true which is weird, because for me, I've marketed companies and seen success on things like traditional newspaper and direct mail, which oftentimes that stuff gets overlooked in 2023. But also know, on the flip side, there's you know, a lot of stuff in the digital landscape that you have to utilize and you have to have as part of your marketing game plan. But I'd be curious to hear you know what you guys are seeing is like the some of the top, like this is our biggest lead driver in 2023.
Speaker 4:For me and the businesses we're in. Call it a coincidence, call it you know, whatever you want, but the companies that were involved in, the ones that embrace the social media, facebook's free, the ones that embrace it what a coincidence. They seem to do better than the ones that are always struggling to, you know, keep posting and keep doing it. So to me it's all digital now and we believe me, I do the mail flyers, I do newspaper. Still, in the smaller communities that we're in, we do radio, we do, we're doing everything. But at the end of the day, the ones, the buildings and businesses that we buy, are the older guys that aren't using any of that. They're the low hanging fruit. So anybody that's listening that you know. Well, we just never got updated our website. We had it built 10 years ago or whatever. But unless you're using social media, you're dying, and I don't care what. Even if you're a dentist, you know. Whatever it is, you have to be embracing social media. You've hit on, you know. You know all the points and everyone else you know knows them also. But it's the easiest thing to do, but it's the hardest thing to do, right, yeah?
Speaker 2:Yeah, yeah. So it's like in some cases they don't value the thing that's free, like they don't realize that just you know, just consistently putting out like a before and after post if you're a power washing company or just a quality post about a online review that you got, or even just a push for online reviews. I think it was a significant piece.
Speaker 3:Yeah, no, we got a press washing guy that we're coaching through and he's hitting us up and it's just like social media, social media, man. Come on, I'm telling you, do it. And the guy's super disciplined. It's not that he's lazy and he's not doing it, no, it's good. And so this was probably six months ago. Dude, I get up every morning. That dude is like he's up at three o'clock in the morning and he's posting some picture of him pressure washing something. But I guarantee you his business is scaling. Yes, small community, small, young entrepreneur man. I am rooting for him.
Speaker 4:Every time he calls for a pick up the phone. He's getting all the big jobs you know and how you know. There's so many people that go buy pressure washer and think they're in business, but he literally is in business.
Speaker 3:He's got all the contracts and he's doing it right and at the end of the day, if you're marketing who you are more than your product, you're going to sell People buy from people. You know as long as you're providing a good service, obviously, but you shouldn't be in business if you're not providing a good service. But people want to buy from people, even us. When we first started in social media and just doing the Mike and Bo brand, it was more just to get out to who we are. Before you meet us, I want you to know who we are. I want, I want people you know whether it's a banker, whether it's a realtor, whether it's, you know, a possible partner down the road or, you know, just hard money investor. What's the best way for them to really get, truly get the inside to you without meeting you and spending you know? Hours and hours sitting in front of one another, getting to know each other, going to dinners, having lunches. Do you get on my social media? You'll know who I am, because I'm the same in social media than I am in my personal life and in my business life.
Speaker 2:Yeah, no, I would say you know, and for me, you know, I'm a testament to it. That and I still even though you know I'm a marketing guy the social media. I always say I'm like the house cleaner that's had a dirty house, that has a dirty house, like it's crazy. Like me, marketing another business has always been like, that's my, my strong suit, I'm great at it, and when it comes to my stuff, we're actually interviewing people because I want somebody that actually does it for me, because I just have a challenge with it and even with the limited amount of stuff that I do on my own social media, this podcast was, you know, you can't have a podcast in 2023 and it not hit social media. It's what created, you know, built up the agency to where we are now. It's just that, consistently, it's the only marketing we do is the podcast putting out the clips on social media, and we're really about to like figure out okay, well, how do we really 10x what we're doing? Like if this small amount worked, like how do we put the freaking throttle down and just hammer more and more of that content? But for the local to midsize companies, just like a little plug of something that I think every especially home service companies should be doing is Google local service ads, like the Google green check guaranteed ads. I've seen just what I have seen for the home service companies. We've been setting up on it. We've been taking their traditional pay per click ads. You know that are yielding. You know obviously it's based on the click, but then you know whatever the actual lead cost is, we've seen in some cases we've cut their lead cost into a quarter of what they were spending. It's just insane how valuable that is. So anybody who listening to this, if you're in the home service, get with your marketing guy and tell them like hey, we got to get this thing set up because I think it's just a no brainer in how those ads work. But I want to fast forward a little bit. I want to learn from maybe some of the pitfalls and failures that you guys have had, because I'm a firm believer that failure has to be part of the equation. You know I would love to learn of you know, for each of you, a story of a setback that later, you know, turned around and went, went, went the other way, you got a bunch Go ahead and now just kidding.
Speaker 4:No, I do but. But honestly, one of the simple of swans and we're talking about small businesses here on in midsize is mistakes I made. That I didn't. I had to learn. The hard way is I didn't appreciate and didn't even know that I needed a bookkeeper. At the beginning. I was a small business. Guess what you get done working your 12 hour shift. You go home on the desk or your kitchen table and you do your books. Well, I did that for a while. It got me in trouble because I just didn't have the education to know the 941 taxes the payroll taxes, the sales tax, the state taxes, the franchise fees, anything like that and so I didn't realize the importance of a backstaff as I was growing. So I was so busy about opening the new business but I didn't pay attention enough to what it takes to keep track of all the billing and all the things that need to be taken care of. And it cost me a lot of money and penalties and interests and not paying taxes at the beginning of my career and it cost me several years where it took me three years to get caught up, and so I was four years in the business as that zero. So the best thing I could say If you're new, do not, as soon as you can, hire an accountant a qualified one, because there's a lot of bad ones out there, just like digital markers. I spent a lot of money on stuff that doesn't work. But my biggest downfall in the beginning getting starred was not understanding what it takes in the back office and having really good people, because most entrepreneurs are good at, you know, making some widget, but they're not real good at the paperwork part. But they'll put themselves in that position and it will cost you money 10 times what it's what you're gonna have to pay someone to do a good job.
Speaker 3:I think Bo would probably say yeah, that's been huge for us and now our back office is solid, I mean, and through a lot of our companies, and it hasn't always been that way, but it feels good and it allows you to do things and it frees up time that you would never you didn't realize you were losing. So obviously, time is everything. So I would say one thing for me is recognizing talent and then, once you recognize that talent is bringing them in to maximize your time. So how, if you're doing things in a? You know, if you're an entrepreneur, you're probably working 10, 12 hours a day at least. But if, what are you doing during that 10 or 12 hours that you could be delegating away? And there was a lot of years through, from 20 to 40, that I was just trying to do everything because I didn't think that I could afford to outsource it, but I just didn't value my time enough. And then, once I did start recognizing talent and bringing people in underneath me and then training them up and then back in myself, out, back in myself, out. That's when we were really able to scale. I mean me and this guy. We grinded for so many years and then, once we got together and we used each other's expertise. And then his brother lives out in Texas and manages and pretty much runs the majority of everything out in Texas all of our commercial buildings, the storage and stuff that we have out there. Using each one of our talents and recognizing who's best at what and having some self-awareness that, hey, I'm probably the best one to negotiate, mike's probably the best one to run a meeting, his brother's probably the best one to rehab and refurbish and this and that. So I don't step on his toes, he doesn't step on my toes and we're all chasing that same football. And so staffing up is like partnering up it helps you to scale. Or you just keep doing the same grind every day and you're not maximizing what your value is. You're not realizing what your value is. You should be running your value every day. As a kid I don't know for you, but it was always like, hey, work on those weaknesses. You got to go take some more training and this and that. Now, that is true a little bit, but run it what you're good at and then staff up on the things that you're not. And once you do that, it took off. For us, man. I mean, it's still. We're in awe of all the shit that we got going on, but because we let it go and let people manage things and we've staffed up and scaled, it's easier to do the things that we're doing today than what it was from 20 to 40 when we were running businesses.
Speaker 2:So I know you guys hit on social media being a valuable and useful tool for attracting new business, attracting customers and getting some of that market share. How do you feel it does on the recruitment aspect of recruiting people into the business? Do you think that has a strong pull as well? 100%, oh, definitely yeah.
Speaker 3:No, definitely. I mean whether it's employees or relationships, it's. We've gotten so much from social media of people that want to do business with us or want to come work for us. Yeah, because we've had a lot of employees that have turned into millionaires because we ended up, they grinded, they showed the discipline and persistence and so boom next thing. You know, there was something there that we latched onto and that we mentored them and became partners and scaled with them.
Speaker 4:Yeah, 100% Very cool.
Speaker 3:Yeah.
Speaker 2:So there's been a couple of football references so far. We went into the Super Bowl and now I want to get into like almost like a two minute drill type of deal, as we're approaching the fourth quarter of the year, which is where everybody's going to try to run and crush and get as much revenue in as they can before the clock runs out. What do you think are some things that businesses should be thinking about right now if they're trying to like really expand going into this last quarter of the year?
Speaker 4:For me, I think what we talked about earlier there's a lot of fear in the market and a lot of fear in entrepreneurs, a lot of fear at the banks. So there's just a lot of fear. I mean, obviously you brought it up, so you and you're asking us, so there's a fear out there. That is palatable. People are feeling it, but if you're in business, you got to, this will pass also. So whatever you're planning on doing, I would say just be moving forward as fast as you can, because you got to keep growing through thick or thin. So if you take, because right now there's a sentiment like, oh, I'll just pause and wait for interest rates to go down, well, we just had lunch with a guy in Texas, 80 years old, has multiple shopping centers, and I can't wait to sit down and have lunch with him. I go well, david, what do you think of these interest rates? You know God, how are we gonna start making money again Now? They went from three and a half to, you know, seven, eight, nine percent. Now he goes. What are you talking about? I'm 80 years old. I've been self-employed my whole life. I never seen those three and a half and 4% interest loans ever. I've always made money at seven and eight. So he goes. I don't even know what you're talking about, it doesn't matter, you just had a break. He goes. It's never coming back. So, with that mind, if the interest rates are always going to be where they're at and of course they change you got to act as if hey, how are you going to make money, how are you going to grow your business in today's market? Right now? You can't wait. You got to be moving forward.
Speaker 2:I love that freaking perspective.
Speaker 4:I love that.
Speaker 2:The years of the low interest rates. Those were like gimme years for them, I'm sure.
Speaker 4:Hey, we had a Christmas right. It lasted seven years. It was great. What are you going to do? Wait for that to come again? It's never coming. What if the interest rates only go up? Well, you're going to try to quit making money. You're going to go to work for the post office.
Speaker 3:Yeah.
Speaker 4:Yeah, and you think 80 years, like he's seen it all 80 years he's seen it all, Never seen three and a half percent of these loans commercial loans.
Speaker 3:So, wow, very, very cool. So we're not stopping on anything that we're doing. I mean, honestly, we're just pushing forward even harder. I mean, we're just grinding that much more to try and be. We're well diversified in multiple different sectors, but even in each one of our companies we look to diversify within that company. I've got a swimming pool company. I couldn't build all the swimming pools that we were selling. Well, now it's slowing up and I staffed up. So guess what? Had a sales meeting the other day. Hey guys, we built all these pools. We've been in business nearly 20 years. How about some more remodels? Let's push some remodels. How about some landscaping? Back in the day, I went through 08. It was a crunch man. I started doing epoxy floors and I mean I did anything and everything to grind and crunch through it. There's always something else out there, or you just sit back and go ah, that's what I do and it's slow right now.
Speaker 4:Lost my investor's money. Dang it, yeah, no.
Speaker 2:Yeah, absolutely. I mean, I love that, even just that pivot mindset of OK, well, maybe people aren't doing as many installs, but we could do liner replacements, tile replacements, pump replacements. There's so much on the other end of that thing where even just right on down to traditional service or like an opening and closing, yeah, 100%.
Speaker 3:And we got a database of 20 years of pools and we got a great relationship. We're five star across everything. So get back out. They're going to love to see you. They don't even realize that they need your services. So, no, we're not going to market them. We're going to go knock on doors. We got a database. We're going to make phone calls. Oh OK.
Speaker 4:Yeah.
Speaker 3:But it's coaching your people through that stuff too.
Speaker 4:We have one business partner that he goes, he goes. The fish are in the ocean. They eat every single day. You're just using the wrong lure. So that's what. Switch up. You got to try something new. Change up the bait. The fish are eating every day just because you're not catching them. We caught them last week in the same spot. They're still out there and they're still going to eat lunch today. You just aren't using the right lure, so we just always got to be hustling man.
Speaker 2:Yeah, so as we get close to rounding out the episode, I always like to give every guest an opportunity to just plug where it is that you in your guys' case. I know I follow you on TikTok. I'm sure you're on every other platform there is. But if you don't mind, just kind of share a little bit of where people can go to follow you if they want to check out more content, or if they're interested in the businesses or if they're local to the service area of what you guys do. Feel free to share whatever you guys got. That way people know where to follow you and connect.
Speaker 3:So we're on all platforms. We are going to be starting up a podcast here soon, but we're on YouTube. We're on Facebook, instagram, linkedin. Tiktok obviously is where you're following us, but we're getting ready to start our courses, so we've been putting a lot of effort into recording and putting our courses work together. You'll end up seeing that ads popping up on Instagram, tiktok, stuff like that for those courses, but we should be rolling those out here in the next two, three months. We also do Zoom calls once a week every Thursday at 4 o'clock, just if anybody's got that entrepreneurial spirit and they want some coaching in that. It's a real good networking in a mastermind type situation where you get a lot of good people in there that are all just talking about their business and their opportunities and probably it's an hour long, so for 30 minutes we're giving a spill on a different topic every week and then we opened up the Q&A. So it's really good. I mean, we enjoy it as much as the people that are on there and there's a lot of value in it. It's a lot of groundbreaking entrepreneurs that just never had an opportunity or a mentor to talk to. We're kind of serving as that mentor for them. So I would say that's probably the best place to reach out to us Business-wise. Houston Motorsports if you're in the Houston area, we got five different locations out there. We're in a small community here in Arizona. We own a Mojave storage. We own Mattress, land and Furniture. I got a bread distribution company. I got aquatic construction, aquatic pools. We got court fabrication out in Texas. We got aquatic pools of Houston. We got some verbos. We got a lot of stuff in a lot of different areas, but check it out on our social media and you'll find some of our businesses and I guarantee you go in and check them out. You're going to have a good experience. Got a good culture, great people working behind us.
Speaker 4:And what we've done is our businesses. We've taken the profits and that's how we get our real estate. Funding is through our businesses. So we're just as much into business as we are real estate and anything that we're coaching. We're staying in our lane. We're not exaggerating on anything. You're not going to start buying our course or following us and get rich quick or anything like that Super hard more of a mindset than anything. But if you've got what it takes and you want to follow along, we're working every single day to build our brand and looking forward to it.
Speaker 2:Absolutely, and here's what I'm going to say for everybody listening or watching Go check out their TikTok, because I guarantee you, if you see the toys that these guys have just in their warehouse, it's enough to make you jealous, that's for sure, and the.
Speaker 4:thing is honestly a crazy layout you guys have over there, and we've always lived below our means and waited a long time to enjoy some of the fruits of our work. So it's been a grind. Bye now, everybody. It's just as much fun building it, as it is playing with the toys, so yeah, and honestly.
Speaker 2:I'm sorry, go ahead though.
Speaker 3:I was just gonna say the best place to reach out to us is probably just DM and us on Instagram. It's gonna be the best way for us to connect, absolutely. It's my camp before.
Speaker 2:Yeah, and before we close this out, I do want to ask about the course, like what type of stuff you guys are building into that course, just so we have a little bit more like Great to just kind of umbrella.
Speaker 3:It's wealth building, so it's wealth building through real estate and it's wealth building through business. So if, if, uh, if you're 25 years old and you're looking to get into real estate, you want to get your first acquisition, whether it be a verbo, a multifamily Commercial. We kind of just lay it out for you, the groundwork of how it works, the best way to go through it, and, uh, and just to cut out some of those, those uh, we always say, as we're older, our, our crystal ball is clearer. You know, everything was so cloudy, so we try and clear up that crystal ball for you, to show you how to acquire financing, how to acquire a property, um, and then uh, and then how to scale it, and then, on the business side, it's everything from a to z in business, yeah so and it starts with a mindset though it's really because it's not for everyone, your job, obviously it's not for everyone, and and what we do isn't for everyone it's just.
Speaker 4:We're in a part of Of time in society where the entrepreneur is kind of a celebrity now. No one used to care. That guy down the street owned a business. I, when I started knowing, gave a show what we were doing. But now it is something it's like. People want to meet the person owns of what business. But so there's a lot of people that think it's easier than it is and on our course, we just want to go hey, it's not, but if you do these things you have the right mindset that you can find success.
Speaker 2:Yeah, absolutely Well, mike and Bo, I just want to say I appreciate your time, I appreciate you guys coming on the show and and really bringing the heat. Um, you know, for those listening, I want to make it very simple for you to be able to connect with Mike and Bo. So you, you've listened to the episode, you've heard everything that they have to say. We're going to make it very simple on our website Uh, if you go to a lava hot podcast, uh, just go to the little search bar. You'll search for Mike and Bo. We're going to have a link right there for their profile, but we're going to include their, their social media, uh, access to their social media. If, for some reason, their podcast is launched Once this episode is aired, we'll go ahead and include that in there as well. But we'll have access to their website social media so you can go ahead and follow them. And then I always want to close it out with uh. If you like this episode and you want to hear other episodes, feel free to check out. You know us, a lava hot podcast, pretty much any Podcasting platform. Feel free to check us out on youtube, uh, and all of our social media as well. Uh, one thing that I always ask, because this is just something that we like to do. We, we pay for these episodes that we can bring on bright minds like Mike and Bo to share what it is that that they do, what they've done and how they've done it. Um, I just ask that you go to uh, our show anywhere and either like, subscribe or leave us a review. Um, but with that, mike and Bo, thank you so much for coming on to the show Excited to hear about the course as that starts to roll out. We'll definitely include that into our link, uh, and into your bio once that's ready to rock and roll as well, and with that, that's a wrap.
Speaker 3:Right on, man. Thank you very much. Appreciate it.
Speaker 1:You've been listening to the lava hot podcast with joseph connell jr. Do you want to level up your business? Then visit us and go lava hot dot com for a free marketing analysis.