The art of sales and marketing is often overlooked. But it doesn't have to be that way. If you're looking to build a business, it's important to know how marketing and sales are connected and what works today.
In today’s episode, we have Benjamin John, a licensee of the Grant Cardone training, founder and owner of the Benjamin John Massive Impact Coaching, and owner of the Precision Patio Covers and Sunrooms. Besides, he’s a father and also a guitarist. He joins us to share more about sales and marketing, setting up accountability within an organization, typical objections in the industry and how to respond to them, and much more!
Key Highlights
[03:16] Introducing Benjamin
[07:08] Marketing vs. sales
[09:44] First initial plans when starting a business
[11:04] Some common individual hurdles within an organization
[14:31] The people you should surround yourself with
[17:51] What are your sales reps learning?
[18:50] What businesses does Benjamin work with?
[20:06] Accountability setup in businesses
[24:05] The accountability setup at the Grant Cardone University
[26:39] Typical objections you get as a home service professional.
[28:33] How to respond to the typical objections
[33:27] How to connect with Benjamin
Notable Quotes
● Marketing is like the heart of the company. And the sales and closing of it is like the blood flow of it.
● The second sale is always easier than the first one.
● When you go into stuff with an open mind, you will learn.
● You want to surround yourself with people who are really ambitious and want more than those who don't want to hit a cap and be comfortable.
● I also realized the value of one on ones. Even in my business, talking to people one-on-one is pretty valuable, rather than just a group.
● Knowing what's going on in a sales process and how to use that information to help them make a good decision is very important.
Resources
Connect with Benjamin
Instagram: https://www.instagram.com/primordial_ben/
Website: https://www.benjaminjohn.net/
the Lavahot Podcast is proudly sponsored by Rice's Termite and Pest Control.
Joseph Connell Jr.
CEO
Benjamin John is the owner of Precision Patio Covers LLC, Benjamin John Massive Impact Coaching, Host of Dynamic Duo Podcast, and Guitarist in Primordial Atrocity. He puts massive energy into these different businesses and projects to provide tremendous value and ultimately drive his mission to help others be successful in business and their lives. He gives his full attention and energy to a cause that is greater than himself and is determined to make a difference in people’s lives as well as his own. He is constantly learning how to be a better businessman, parent, host, musician, and a genuine person.
He is a single father of 5 years and his personal goal as a parent is to set such a high standard for his daughter, Mahlia, on how to aggressively take action on her goals. He is committed to sacrificing his time right now so that he can gain time in the future for his daughter.
He has successfully built a seven figure company during a struggling economy by doing what he was taught from Grant. He has been able to 10X his revenue by learning and applying these skills. Now, he is fortunate that he is able to combine Grant’s curriculums with his Massive Impact Coaching to provide tremendous value.
The things that he is into aside from business are spending time with his daughter on hikes and activities as well as being involved with his local church. He also, is involved with his band as a musician for the past 7 years. Podcast hosting has been a recent hobby of his since early 2020 and he gets enjoyment out of networking, providing value, and learn… Read More